After studying in Los Angeles for six months I got to see how the nightlife works over there. Many nightclubs focus on bottle service by having cubicles of couches and tables where you’ll have to book a table with bottles accompanied to enter the club.
Then there are few nightclubs that focus more on the dance floor. These are the clubs where you mainly come to dance and enjoy the music.
Maybe you’ve seen videos where bottle girls carry bottles up in the air with sparkling things on? This is bottle service in its essence. Making sure everybody in the club knows you paid for a table and getting everyone’s attention that you are popping bottles! Now this can be fun it’s like when being a kid and getting your birthday cake with candles on. Nightclubs found a way for you to be able to get the same feeling when you’re an adult, very smart!
I also went to one of the larger nightclubs on my last weekend in LA where they focus on the music meaning they had a big dance floor, an over the top sound system, a cooling system blasting CO2 and even a doorman you can pay a little bit extra to skip the line (unfortunately we realized this after 1.5 hours standing in line). That night they had booked one of the top international DJ’s that year, a DJ I’ve wanted to check out for years meaning I had a really good time.
Being a foreign student I really couldn’t afford any table neither did I know hot chicks to bring with me. So this was very limiting for me, but one night I got the chance to go to one of the exclusive clubs at the top of a hotel where the people I was with had a table and bottles. I had really fun but to think of it, it was kind of stiff as everyone trying to look hot and rich. The DJ was playing the top 40 tracks of the most popular genres, trying to please everyone. I was told he was not allowed to play to unknown or underground music. Which is something DJ’s often hear from club owners.
Where does this phenomenon come from that the visitors have to recognize the songs being played? Can we only dance to songs we already know? If it was a sing-a-long or karaoke night I would get it but the DJ’s job is also to introduce the people to new sounds and be able to mix well to keep the people dancing. As far as I know we can dance to music if it sounds good to us whether we recognize the track or not.
But maybe it makes sense that bottle service nightclubs only play top 40 tracks because I guess that their main customers are not into any certain music scene and want to sing-a-long to the songs they know?
I’ve seen a trend where many nightclubs go after the exclusive High-end feeling, not only in U.S but also in other countries. What I wonder is for how long do we want to chase luxury? Why not experiences? Just having a luxurious venue and high prices is not enough anymore, I’ve become more demanding in what I want from my nightlife and I believe I’m not the only one. Since the EDM hype started many people got an insight of what clubbing is all about and it has nothing to do with high prices and a luxurious venue. It’s about the music and going back home with a smile of new memories.
I’m not going to lie when I was younger I wanted to live the Rap Star life (some days I still do) but as I grew older and travelled I wanted to feed my life with new experiences because living on a tight budget your life is all you got and experiences the only thing that last. I therefore really appreciate nightclubs that dare to be different and think of the full experience they deliver. Because exclusive high-end can never be cool, it’s just expensive.
So what do I prefer bottle service or dance floor? I’m still exploring the world of nightlife by going to events of other music scenes then I used to. From underground Techno parties to Rock clubs, it has become a journey in itself and I really don’t listen to rock music at all but to hear it in its context you get carried away with it and can start to appreciate the culture it has. Even tough I sometimes might stand out from the usual crowd we got something in common and its that we like to party!
What kind of nightclubs do you like?